Societal Snapshots: Navigating the Social Media and Tourist Motivations

Περίληψη

This paper examines social media's role and contribution in shaping motivations for choosing a tourist destination using theories from sociology. The literature review investigates how tourists' motivation is formed, using symbolic interaction and motivational theories adapted to the tourism context. The results reveal the role of social media in modern tourists' decision-making in choosing a destination. Finally, conclusions suggest practical proposals for tourism enterprises and future research recommendations.

Key-words: Symbolic Interaction, Social Media, Tourist Motivation, Destination.